| Excel's marketing team has been under contract with Argo Insurance Group to help launch a new, industry-leading insurance product that protects architects and engineers involved in sustainable or "green" building projects.
Excel's marketing team has provided services that include:
- Product positioning
- Graphic design for collateral development, print ad creative, trade show booths
and event themes (image below)
- Press release writing and distribution - please see press release that follows
- Copy writing for collateral, promotions, print ads and web site
- Email marketing campaign and other promotions
- Article development for industry publications and web sites
Read more about how our marketing services can support your organization’s marketing programs including branding and communications strategies, product launches, PR and media events, conference and event promotions, social media strategies and much more. Download PDF.

ARGO INSURANCE GROUP LAUNCHES INNOVATIVE “GREEN” PROFESSIONAL LIABILITY COVERAGE FOR ARCHITECTS AND ENGINEERS
New Proprietary Insurance Coverage Removes Insurance Roadblock That Has Kept Many Designers From Fully Participating In The Green Building Movement
PLEASANT HILL, CA – MAY 12, 2009 – The Argo Insurance Group, a premier San Francisco Bay Area commercial insurance brokerage, today announced the launch of a new industry leading “Green” Professional Liability product that is specifically designed to protect architects and engineers involved in sustainable building projects. This new product, built on a traditional errors and omissions platform with significant “green” coverage enhancements, now provides architects and engineers with the complete coverage they require. With the launch of this product, professionals no longer have to hesitate due to uncertainties regarding their liability coverage when bidding on projects that require sustainable design.
“Up until this time many design professional including architects, engineers, interior designers, land surveyors, landscape architects, scientists and technical consultants faced certain risks when undertaking green building projects. These risks often stemmed from gaps in professional liability insurance programs. We have followed this issue carefully and have created a new Green Professional Liability Coverage that removes a significant roadblock that has prevented many architects and engineers from fully participating in the green building movement,” said Bill Ferree, vice president, Argo Insurance Group.
This industry leading insurance program provides coverage that protects both “traditional” and “green” design services. Highlights of this coverage include:
• Exclusive green design endorsement for your services as a qualified professional
• Retroactive coverage available for past acts may be available
• Coverage for Computer Aided Drafting (CAD) including BIM
• Mold and pollution coverage
• Punitive damages where insurable by law
• Higher limits available
• Duty to defend
• Financially strong “A” Rated carrier
About Argo’s Green Initiative
Argo is dedicated to providing industry-leading insurance solutions and services for green builders and lenders. From pre-construction consultation to building completion, Argo brings the expertise and experience required to structure a comprehensive insurance program that protects green certified commercial and residential buildings. As members of the US Green Building Council (USGBC), Argo understands the performance advantages that Leadership in Energy and Environmental Design (LEED) certified construction provides to building owners and operators.
Please visit Argo Insurance Group on the web at www.argoinsurance.com/
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