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Excel Meetings and Events Wraps Up Fourth Annual What's Next Boomer Business Summit in Chicago

SAN FRANCISCO, CA - March 7, 2007

Excel Meetings and Events, a premier San Francisco-based meeting management and event marketing company called it a wrap on the 2007 What’s Next Boomer Business Summit in Chicago. The annual event is the premier national conference that highlights the leading entrepreneurs, corporations and market researchers serving the Baby Boomer market. Speakers from Intel, Microsoft, Philips Medical Systems, Fleishman-Hillard, AARP and many others presented in-depth studies, market data and analysis about product development trends, digital media strategies and interactive tools used to connect with this market segment.

Breakout sessions at the 2007 Summit included:

Financing Strategies for Emerging Companies Targeting the Boomer Market
How to Reach Boomer Consumers – The New Rules of Marketing
How Boomer Lifestyles Will Affect Business
Money, Boomers and Retirement

Journalists and writers who cover the Boomer market were a part of a dynamic panel discussion that was moderated by Myrna Blyth, Founder, MORE Magazine. Panelists included Jane Adler, Columnist, the Chicago Tribune, Bob Moos, Business Writer, the Dallas Morning News and Jane Glenn Haas, Syndicated Health Columnist.

For the 2007 Summit, Excel Meetings and Events provided complete conference management services including online registration, onsite logistics, speaker and sponsor management, AV production, transportation and off site event management. Excel Meetings is under contract for the 2008 Boomer Business Summit that will held in Washington D. C.

The What’s Next? Boomer Business Summit is produced by the American Society on Aging (ASA) and its Business Forum on Aging (BFA) and Mary Furlong & Associates. It is a pre-conference of the annual Joint Conference of the National Council on the Aging (NCOA) and ASA. For more information about the Boomer Business Summit, please visit www.boomersummit.com

About Mary Furlong and Associates

Mary Furlong & Associates is a proven team of business innovators composed of talent from marketing, editorial, business, and online content and community, as well as experts from the field of aging. Mary has guided the online and offline marketing strategies for major U.S. corporations for their 45+ age markets for over 20 years. She is an executive professor of entrepreneurship at Santa Clara University. She founded the nonprofit organization SeniorNet in l986 and ThirdAge Media in l996. She is a member of the Leadership Council of the American Society on Aging for its Business Forum on Aging. She serves on several corporate advisory boards. More information is online at www.maryfurlong.com.

About Excel Meetings and Events
Excel Meetings and Events is a San Francisco-based company that works with clients nation-wide. Excel Meetings provides meeting management, conference planning, event marketing and ROI consulting services to customers in industries that include healthcare, financial services, energy, pharmaceutical, technology, government and not-for-profit organizations.